La Perla Fashions, Inc. (“La Perla”, “we”, “us”) are committed to protecting and respecting your privacy.
This policy (together with our Terms & Conditions and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.laperla.com, you are accepting and consenting to the practices described in this policy.
The collection and use of your personal data in the United States is regulated at a federal level by the laws and regulatory principles of the Federal Trade Commission.
We will use the personal information you provide to us:
(a) to supply the products to you;
(b) to process your payment for the products; and
(c) if you agreed to this during the registration and/or order process, to give you information about similar products that we provide, but you may stop receiving this at any time by contacting us.
(d) if you agreed to this during registration to our services or by filling out customer forms and/or cards in one of our retails stores, to send you the La Perla newsletter.
Registration to services (Create Your Account, Newsletter) of our website (www.laperla.com) is optional and allows you (as data subject) to create your own account to be used to make purchases on the site and, provide your consent, to receive our La Perla newsletter.
In order to register your account, you will be required to enter some personal information (marked with an asterisk), which is required for identification and use of the services, in the absence of which we could not supply them. Also, in order to make on-line purchases of La Perla products you will be required to supply further personal information, necessary for administrative and/or accounting purposes (order management, shipment of goods, payment and billing).
Information you give us
You may give us information about you by filling in forms on our website www.laperla.com (our site) or by corresponding with us by phone, e-mail or by filling in customer forms and/or cards in one of our retail stores or otherwise. This includes information you provide when you register to use our site, subscribe to our newsletter, search for a product, place an order on our site, participate in social media functions on our site, enter a competition, promotion or survey and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, personal description and photograph.
Information we collect about you
With regard to each of your visits to our site we may automatically collect the following information: technical information, including the Internet protocol (IP) address, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; information about your visit, including the URL clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
Information we may share
Subject to your prior consent, to be provided by your ticking the appropriate boxes provided in registration and order forms and customer cards, your personal data may be additionally used and processed by La Perla for the following marketing purposes: (i) to send to you, via e-mail, a newsletter and other advertising communications (a) relating to products and services supplied by La Perla and by other partner companies that would like to propose offers, through us, to La Perla customers (b); (ii) to analytics and search engine providers that assist us in the improvement and optimisation of our site in order to analyze your data, via electronic processing (by geographic area, age, etc.), relating to the products you have purchased, in order to detect your preferences as well as any services and products that may be of interest to you. For these additional marketing purposes, your consent to the use and processing of your personal data is optional, and requested to improve the services to you and update you about La Perla products, but does not affect the provision of the services and products to you.
Where we store your personal data
Your personal data will not be communicated to third parties, other than (i) La Perla affiliated group companies, being under common ownership and control with the parent company La Perla Global Management Srl; and (ii) trusted third party companies that carry out shipping or other operations instrumental to fulfilling your requests and the contract (e.g.: postal services, couriers, etc.); or (iii) to comply with certain legal obligations, which may include the communication of your personal data to governmental bodies, banks, legal and businesses advisors. Your data will not be sold or distributed to any other third parties.
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the customer forms and/or cards we use to collect your data. You can also exercise the right at any time by contacting the La Perla Privacy Officer at the address set out below.
California Privacy Notice
If you are a resident of California, you may exercise your rights under California law by making a written request to us access, change, correct, supplement your personal data and in particular to make a request to opt out from receiving further marketing material or ask to be deleted from the La Perla database archive by contacting La Perla at the address below or by sending an e-mail to firstname.lastname@example.org. Please include your postal address on the request so that we may respond to you with our third party direct marketing opt out form.
La Perla (US), Privacy Officer
434 W Broadway, New York NY 10012
Links to Other Sites
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
La Perla do not knowingly collect information provided by children under the age of 13. If you think we may have unknowingly collected information about your child you may exercise your right under the Children’s Online Privacy Protection Act to make a written request to us to view the personal information collected by our site about your child, and to delete and correct that information.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. We use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
- Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).