In the wake of the glittering eighties, fashion in the early nineties favoured rich fabrics with elaborate lines and glamorous nonchalance. La Perla campaign shoots portrayed a dramatic, dynamic and intensely seductive woman in lingerie that matched her shoes, jewellery, jackets, and even hats. The trend of blurring boundaries between public and private emphasized the gradual ascent of lingerie to the world of fashion.
The decade was complex and multifarious in terms of stylistic codes: the triumph of color alternated with a trend toward minimalism in which linear, sober clothing represented the essence of elegance. The novelty was that lingerie could be exposed - as long as the look was unequivocally couture.