A decade of decadence and hedonism marked by the drive to succeed at all costs. Women's fashion embraced the extremes: the daytime suits of a growing army of career women, contrasting with the extravagant eveningwear characterized by pouf skirts, shoulder pads and ultra-bright colours.
Women began to realize the primacy of undergarments, no less important than the outerwear that concealed them, a fully-fledged lingerie boom ensued. By this time, La Perla had become world famous, with collections in the most prestigious markets. Emphasising its commitment to uniqueness, the house chose a new path for its image, staging a refined, elegant, and seductive woman as the star of the show.