The swinging sixties spawned a generation of young people looking for a fresh, sexy and unconventional style. New fashion icons emerged to the rhythm of The Beatles, The Rolling Stone, Jimi Hendrix, and The Who. Brigitte Bardot was legendary, and the waifish Twiggy and Jean Shrimpton were destined for fame.
The ideals of peace, love and "flower power", as championed by the hippie generation, swept a wave of profound change across the country. La Perla launched a new concept of lingerie: it released more colourful collections with multicoloured floral, plaid, and checked patterns alongside its more traditional white, black or nude creations. Ada Masotti was aware that fashion was being revolutionized and lingerie could not afford to lag behind. In the fabulous sixties, speed was the essence.